Big Change are a not-for-profit organisation that brings together businesses, charities, and people to improve the lives of people experiencing homelessness.

The team behind Big Change Leeds wanted to create a website to communicate the aims of the project and act as a hub for its channels. Research showed that to engage the business community and general public to take action to help the city’s homeless by donating time, money and items, the campaign should convey a positive message with the emphasis on how contributions will make a real and tangible difference.

We collaborated with project partners and the in house design team at Leeds BID to create the design that features a bold custom font and bright colouring to match the impactful display advertising shown around the city during the launch campaign.

We crafted a simple but effective website that puts message and call to action front and centre. Prominence was given to an introductory video created by Studio Bokehgo and the information on the site gives clear detail as to how funds are directed and used.

The website now supports the projects’ activities with many of the city’s businesses engaged in fundraising activities and individuals donating cash, time and items that supports the work of organisations working to in the city.

Results

During the first year of the project, £50k was raised helping over 300 individuals.